If you’ve been looking for a sign – a beauty bat signal, sort of – that makeup was back and better than ever, let us introduce you to Zara Beauty. Announced today and launched on May 12, fashion giant Zara is launching bronzers, glosses, lipsticks, nail polishes and more in over 130 shades designed in collaboration with legendary makeup artist Diane Kendal. In addition, the products are all cruelty-free and refillable (with the exception of varnishes and sparkles contained in eco-chic glass).
Kendal tells, “It was the right time to get together with a brand that has such a diverse and inclusive audience, bringing the ethic of high quality ingredients and clean formulas and making it accessible to everyone, regardless of gender, skin color, their age or personal style.”
Now on affordable products: Prices range from $ 7.90 to $ 25.90, with top-ups starting at just $ 4.90. There are six lip products at launch: Ultimatte Matte Lipstick, Cult Satin Lipstick, Tinted Balm Lipstick, Stiletto Demi-Matte Lipstick, Nourishing Jelly Oil, and Gloss Velvet Pigment lipstick. There is something for everyone in generously pigmented, soft, easy-to-wear formulas. And if you’re curious, the slight slant of the design is inspired by Zara’s Z.
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For the eyes, there are four products at launch: Eye Color in 6 Eyeshadow Palette (in 5 colors), Eye Color in 2 Eyeshadow Duo (in nine duos), Metal Foil Loose Pigment (in four shades) and an eyeliner . To complete the collection of cosmetics, nine bronzers, nine blushers, two highlighters and three face palettes, as well as six brushes to help you apply all of the above.
There is also a whopping 39 nail polishes that Zara says are made with “natural ingredients” but still wear “as long as traditional nail polishes.”
For a launch of this scale, you don’t need one campaign, you need nine. Zara commissioned world famous photographers Steven Meisel, David Sims, Marilyn Minter, Oliver Hadlee Pearch, Zoë Ghertner, Craig McDean, Nadine Ijewere, Mario Sorrenti and Fabien Baron to shoot a version of the Zara Beauty campaign and the result is quite simply gorgeous and worthy of being pinned to the top of a beauty mood board.
Zara Beauty will launch online at Zara.com and in select retail stores on Wednesday, May 12.
