The Launch: May’s Hottest Fashion Drops

The Launch_May's Hottest Fashion Drops

The weather is warming up slowly but surely and spring fashion is following suit. From the new Prada collection with a focus on sustainable denim, to the retro reissue of Ray-Ban, check out this space for the latest and most anticipated fashion collaborations, launches and products of the month.

Prada launches its organic denim collection for May 2021

Prada Debuts May 2021 Organic Denim Collection
Who: Prada
What: Organic Denim Collection May 2021
Where: Online at and in Prada stores around the world
Why: Prada is launching its May 2021 organic denim collection, marking a deliberate shift towards sustainable dressing for the brand. Denim fabric of Prada is made from 100% GOTS (Global Organic Textile Standard) certified organic cotton, made with less energy and less water to ensure every piece was made as needed, without compromising the quality. This low-impact denim transforms into chic shirts, jeans and bra tops that speak to Prada’s primary customer.

Harley Viera-Newton collaborates with ancient Greek sandals

Who: Harley Viera-Newton
What: Collection with ancient Greek sandals
Where: Online at and selected global partners
Why: Harley teamed up with Ancient Greek Sandals Artistic Director Christina Martini to create a joyful capsule of seven different models. Heart-shaped buckles and vibrant colors bring much-needed optimism to sandals that are perfect for the beach, pool, and wet days in the city. HVN also brings its iconic heart motifs from its namesake line to this collaboration.

Mother launches the MovementWear ‘MOVE IT’ collection

Mother Launches 'MOVE IT' MovementWear Collection
Who: Mother Denim
What: MovementWear ‘MOVE IT’ Collection
Where: Exclusively online at
Why: Casual sportswear is slowly but surely taking over, and publisher favorite Mother Denim is launching its first MovementWear line, offering their take on casual classics. Heavyweight sweatshirts and sweatpants are available in soft tones and MovementWear tops and leggings will make sure you sweat in style. The collection is available in an amazing baby blue (my choice) with exaggerated ties in bright orange that provide an elegant finishing touch. Prices range from $ 95 to $ 188 and are sold separately to be mixed and matched as you wish.

Aries launches collaboration with Lee Jeans

Aries Launches Collab with Lee Jeans
Who: Aries
What: Collaboration with Lee Jeans
Where: Available today at and selected global partners
Why: Streetwear label Aries has teamed up with cult denim label Lee to create a capsule collection that honors the workwear the two brands have paraded in for years. Aries reworked the classic Rider jeans and 191-1 jacket with playful prints, bringing a British punk touch to classic American basics. Cult Italian street photographer Roberto Timperi photographed the countryside on the streets, showing how the collection comes to life.

Ray-Ban launches archival models from the 70s

Ray-Ban Releases Limited Edition 70s Archive Designs
Who: Ray-Ban
What: Archival designs from the 70s released
Where: Available for a limited time only at select Ray-Ban, and Ray Instagram Shop stores starting May 3 for $ 191
Why: If you’ve been eagerly awaiting the new Halston show or catching up with The Serpent on Netflix, you’ve undoubtedly been inspired by the glasses on both shows. Ray-Ban is reissuing two frames from its iconic 70s archives, the Vagabond (pictured here) and the State-Side. The frames feature the original Havana acetate and Ambermatic yellow lenses, so that all summer long you can live out your American Hustle fantasy.

Zara’s Massive Makeup Brand Launches May 12


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