- Hanifa has just launched her latest collection on Instagram Live using 3D models.
- Before the coronavirus pandemic, designer Anifa Mvuemba planned the digital-only show.
- Fans were especially excited to have access to the groundbreaking online fashion show during the 40s.
The coronavirus pandemic is changing many industries around the world. One of those changes that is already underway, thanks to Hanifa, is the decision to make fashion shows more accessible by using 3D digital models to launch new collections online.
I started to think that maybe he would be insensitive to create and share a new collection online when people were facing very tough realities. ”
With his creations, Mvuemba wants to celebrate the beauty of the Congo, while drawing attention to the problems faced by the inhabitants of the region, such as illegal mining.
Using 3D models may be a natural next step for Mvuemba, who told Teen Vogue, “designing content using 3D models and now a whole collection has completely changed the game.” And making the launch fully digital has only been positive for the brand, because the designer revealed: “My decision to continue could positively impact our customers in ways I never imagined. That’s when I knew it was time. ”
Instagram is also the large leveler when it involves fashion, as Mvuemba explained: “We know some people may never encounter a fashion week or a Hanifa showcase, so we wanted to introduce ourselves to our audience where they show up for us every day. That’s when Instagram became the obvious choice. ”