In the wake of Gucci’s current argument over a balaclava sweater, one could say that covering models behind a mask was perhaps not the acute idea for the brand. But these decisions are made months and months in advance and in the brand’s fall 2019 show notes, the company explains, “the mask, in fact, allows us to show ourselves to our and to play our role as an actor as we think is better.” A mask can hide indiscretions, allow people to present themselves as they see fit, or even distract. “It’s the ability to choose how to expertise our freedom to show ourselves through a strong filter that always selects what we want to share about ourselves and what we want to hide instead,” the notes continued.
Some were scary, reminiscent of Friday the 13th.
Others have ventured into the territory of kink shops, heavily decorated with metal spikes. One in particular played well with a flapper dress that we could easily assume on Dakota Johnson.
Beyond the masks, the collection was faithfully Gucci, complemented by the characteristic eccentricity of Alessandro Michele. Example: Gucci-fied knee and shin guards.
Forget the multiple ear piercings, everything revolves around the fully golden ear.
Still, some of the runway looks were more dejected. The suits were tucked in, adjusted and cut in neutral tones, highlighting Michele’s incredible attention to detail. True to his philosophy, the looks were plentiful (nearly 90 in total), but this collection is also a study of what’s going on with Michele becoming more tame in his design.
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