In 2020, supporting fashion with a goal has never been so enjoyable. That’s the idea behind Balmain’s (Balmain) RED B-Court sneakers, a limited-edition launch that benefits the Global Fund’s fight against COVID-19 and HIV / AIDS. Designed by Creative Director Olivier Rousteing, the unisex accessory continues a long-standing partnership with the Global Fund and (RED) to provide funds and resources to countries affected by the two viruses.
The COVID-19 pandemic has reduced access to healthcare for many AIDS struggles, meaning there has never been a more vital time to support the cause. In a statement, Rousteing remembered being introduced to (RED) by Bono, who inspired him to design for the initiative. “AIDS is killing more young people (15-29 years old) and young women (15-49 years old) than any other disease in the world, now in the world, there are around 14 million children who have lost a parent because of AIDS. Most of these children live in sub-Saharan Africa, and the work that (RED) does is essential for the education, empowerment and protection of these children and their families, which is why I am excited to do all of this as I can to support him.”
Rousteing admits he has become a bit “obsessed” with the designs of the (Balmain) RED B-Court sneakers, accurately noting the prototypes of the product.
The (Balmain) RED B-Court sneakers are now available exclusively at Balmain.com, Balmain’s new storefront on Madison Avenue in New York City, and as part of the (RED) Shopathon event, for $595. 25% of all sales will directly benefit the Global Fund’s COVID-19 response mechanism. The organization hopes to raise $5 billion next year to fight COVID-19 and provide health care to those affected by the pandemic.
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